Highland distillery highlights gentler flavour in new ads
HIGHLAND single malt distillery Tomatin aims to show its softer side in a new advertising campaign.
The campaign revolves around the spirit’s flavour profile, which is said to be softer and more delicate than some other, more heavily-peated Highland single malts.
The ads are running in a range of formats including press advertising and posters; there’s also point of sale material.
“The feedback to the campaign has been brilliant – our customers love the creative and are pleased that we now have a clear brand story and strong identity,” said Tomatin marketing manager Jennifer Masson.
“The central concept has great potential to grow and develop in different ways in each of our markets, which we are starting to see already.
“More importantly, people are noticing our advertising – the brand is attracting attention where we previously didn’t have a voice.”
Tomatin distillery, which sits in the Monadhliath Mountains just south of Inverness, produces a range of single malts that include Legacy (43% ABV), 12 year old (43% ABV), 14 year old (46% ABV) and Cù Bòcan (46% ABV), which takes its name from a local legend about a hellhound.