Liqueur eyes further growth | Scottish Licensed Trade News

Scottish Licensed Trade News

Liqueur eyes further growth

Posted on by in Liqueurs, News

A SCOTTISH whisky liqueur is to receive a six-figure marketing push as its parent company looks to build the brand in the UK and overseas.

Magnum liqueur

Launched by Benriach Distillery Co last year, Magnum contains malt whisky from the firm’s Speyside distillery.

Benriach has appointed marketing consultancy RTMSS to promote the liqueur.

RTMSS director Steve Horne said the investment will enable it to expand the existing strategy of consumer sampling activity and raise brand awareness.

Share this SLTN article