A SCOTTISH whisky liqueur is to receive a six-figure marketing push as its parent company looks to build the brand in the UK and overseas.
Launched by Benriach Distillery Co last year, Magnum contains malt whisky from the firm’s Speyside distillery.
Benriach has appointed marketing consultancy RTMSS to promote the liqueur.
RTMSS director Steve Horne said the investment will enable it to expand the existing strategy of consumer sampling activity and raise brand awareness.
