Shetland firm in distribution agreement with online wholesaler
ONE of the most remote breweries in Scotland has signed a deal with online wholesaler Ooberstock, giving its beers UK-wide distribution for the first time.
Shetland-based Lerwick Brewery’s beers, which include 60° North craft ale, pale ale Skipper’s Ticket and oatmeal stout Tushkar, will be listed on the wholesaler’s website.
Graham Mercer, distribution manager at Lerwick Brewery, who founded the company in 2011 with brothers John and Jimmy, said: “Ooberstock is one of the industry’s most interesting and well-connected suppliers.
“Their growth and profile in the industry is exciting for us as an ambitious brewery and we are sure they are going to be a great partner.
“Securing UK-wide distribution is a major landmark for the brewery, after just two years of operation.”
Commenting on the addition of Lerwick Brewery’s beers, Stephen Brogan, owner of Ooberstock, said: “Despite being one of the UK’s most remote breweries – closer to Bergen in Norway than Edinburgh – Lerwick Brewery has lived up to its reputation of providing high and consistent-quality ales in large volumes.”
He added that the firm’s unique location and heritage made it “all the more interesting” for customers.
“This deal with Lerwick Brewery is part of the continued expansion of our craft beer offering and we will be working closely with them to capitalise on the huge amount of interest there is in their beers,” said Brogan.