DIAGEO has introduced a new gin to its premium Reserve portfolio.
Jinzu was created by Bristol bartender Dee Davies during the drinks firm’s ‘Show Your Spirit’ competition last year.
The gin, which is named after Japan’s Jinzu River, is described as a British gin with a Japanese twist, and is said to be made using a mix of classic and Japanese botanicals with the addition of sake.
Diageo said it will donate a share of Jinzu’s sales to a ‘bartenders’ fund’ which supports the industry.
Nick Temperley, head of Diageo Reserve GB, said: “We believe that Jinzu will be a strong addition to our gin portfolio, sitting alongside Tanqueray No. Ten as a super-premium offering.”
