SOFT drinks firm Britvic has launched its festive limited edition J2O Glitter Berry in time for Christmas.
The blend of grape, cherry and a hint of spice has returned for its fourth year with a new look.
The limited edition variant has been rolled out with a Christmas-themed on-trade packaging design which Britvic claims make it “unmissable” this festive season.
The bottle comes in a gold and transparent full sleeve allowing consumers to see the glitter-filled liquid through the bottle.
Adult soft drinks, the company says, is an emerging category and the brand hopes to drive sales over the party season.
The launch coincides with a marketing campaign including TV, digital and social media activity.
The soft drinks firm will also be supporting the product in the trade through investing in perfect serve training and incentives.
Jonathan Gatward, GB marketing director at Britvic Soft Drinks, said: “We’re really excited to see the new look J2O Glitter Berry in the bar fridge.
“We’ve designed this year’s limited edition to really stand out and the blend itself is perfect for consumers looking for a seasonal drink.
“We know that consumers love the taste which is why we’ve brought it back for a fourth year running.”
The company said it aims to increase the product’s use as a cocktail ingredient and mixer this year.
