SOFT drinks firm Britvic has unveiled a packaging redesign across its Mixers and Juices range in the on-trade.
The new look, which is being rolled out this month, is intended to reinforce the brand’s British heritage and inspire consumers to try something new.
Britvic, whose products include Original Bitter Lemon, Indian Tonic Water and Soda Water, said the new design is modern and premium.
A spokesman for Britvic said: “With drink occasions evolving in the leisure channel, the investment for Britvic’s Mixers and Juices brand is one of the ways Britvic is committing to help support outlets tap into the ever-growing adult soft drink occasion as well as providing licensees with quality mixers for alcohol.”
