THE parent company of RTD brand VK has been promoting a Halloween-themed sharing serve in preparation for tomorrow’s festivities (October 31).
Global Brands has rolled out a range of “spooky” RTD cocktails incorporating VK and shooter brand Corky’s as well as popping candy.
Global Brands marketing director Simon Green said Halloween is a “high volume period” and that the firm aims to “help licensees capitalise on this”.
“At this time of year students want exciting, themed serves which embrace the eerie atmosphere,” he said.
