Glenmorangie Company says newest whisky is a ‘world first’
THERE’s been much talk of crowd-funding in recent times.
Now the firm behind Glenmorangie has turned to members of the public to help create its latest single malt whisky.
Glenmorangie Taghta – Gaelic for ‘the chosen one’ – is said to be the world’s first ‘crowd-sourced’ whisky.
Whisky enthusiasts from more than 30 countries around the world have helped create the new whisky over the past 18 months as part of the Glenmorangie Cask Masters programme.
Whisky fans provided inspiration for everything from the casks to the packaging.
Under the initiative, which is the brainchild of Glenmorangie’s director of distilling and whisky creation Dr Bill Lumsden, whisky fans are said to have provided inspiration for everything from the casks in which the spirit was extra matured to the design of the packaging; they even had a say in where the new whisky should be unveiled as part of the programme.
Just 12,000 bottles of Glenmorangie Taghta will be released globally following the launch at the home of Glenmorangie in the Highlands. The whisky has an RRP of £69.99 and will be available to those who register at www.glenmorangie.com/caskmasters.
The new whisky is described as having “savoury, salty and sweet notes of caramelised orange and lemon, olives and toasty oak complimented by a rich and mellow aftertaste of toffee, chocolate and dates”.
Lumsden said it is “testament to the dedication, creativity and expertise that goes into crafting a Glenmorangie expression”.
“We are immensely proud of the final product,” he said.
“Taghta is a ground-breaking, complex, rich whisky inspired and created with our fans for our fans and the result is an innovative blend of traditional craftsmanship and modern influences.”