KEITH Lemon is back on TV screens in the latest burst of marketing activity for ready to drink brand Hooch.
The ‘Oooch’ activity is designed to build upon the claimed 17.5 million consumers that are already said to have been targeted by marketing activity for the brand.
The latest phase of the campaign is running in TV ad slots between Celebrity Juice on ITV2. The Hooch brand and Keith Lemon will also feature heavily in promotions.
Simon Green, marketing director at Global Brands, said the success of the campaign so far has been “undeniable”.
Green added: “Oooch has been brought to life in outlet by one million promotional neck collars, plus limited edition bottles and cans featuring Keith Lemon’s face and the chance to win Keith Lemon’s Dream Holiday to ‘H’Orange County’.
“Outlets are further supported with moustache bottle toppers, moustache keyrings, bar runners, life-sized Keith Lemon standees, strut cards, posters, drip mats and screen media to ensure all eyes are drawn to Hooch.”
