PREMIUM vodka brand Grey Goose is preparing for lift-off after joining forces with the firm behind the world’s first commercial passenger flight into space.
The vodka, which is part of the Bacardi portfolio, unveiled its official partnership with Sir Richard Branson’s Virgin Galactic, which aims to launch its first space flight in 2015.
The deal gives Grey Goose exclusive sponsorship activity at the Virgin Galactic launch location at Spaceport America, New Mexico. The vodka will also feature in a range of signature cocktails which will be created to toast the new era of space travel.
François Thibault, creator of Grey Goose, said: “This is a marriage of two brands who share values and a true sense that if you can imagine it, it can be done.
“Not only do we both follow the same long-term vision that the extraordinary can be achieved from acting on your beliefs, but we also look forward to celebrating this iconic cultural moment in time with those on the ground.”