DIAGEO has officially launched its new single grain whisky produced in partnership with David Beckham and entrepreneur Simon Fuller.
Haig Club is being rolled out to bars, restaurants and retailers across the UK, with plans to launch the brand in Asia and the United States in the coming weeks.
Kathy Parker, senior vice president of the Haig Club at Diageo, said the whisky is “designed to be different”.
“Historically single grain whisky has been in the shadow of single malts and blended Scotch, but Haig Club represents a new direction in Scotch whisky, which brings single grain Scotch to the forefront,” said Parker.
