INDEPENDENT brewer BrewDog has launched a new craft lager, which it claims will “redefine” Britain’s most popular beer style.
This. Is. Lager. – a 4.7% ABV pilsner – is positioned as a “craft beer alternative” for lager drinkers. The new beer is said to be brewed with 100% malt.
James Watt, co-founder at BrewDog, said: “We hope to perpetuate a movement of craft breweries blazing a new trail for lager, proving it’s a misunderstood, neglected beer style.”