Games boosts popularity of Scottish cuisine | Scottish Licensed Trade News

Scottish Licensed Trade News

Games boosts popularity of Scottish cuisine

10b_0914

• Scottish food is now more popular.

SCOTTISH cuisine has seen a 33% surge in popularity in the past year among UK diners, with the Commonwealth Games credited for contributing to the boost.

The latest Quarterly Dining Trends report by online restaurant booking firm Bookatable said the Glasgow Games, which took place from July 23 to August 3, could have helped increase the popularity of Scottish food.
However, it is Tex-Mex food that saw the biggest surge in popularity, with the number of bookings received for this style of cuisine up 120% year-on-year, according to Bookatable. Japanese food, meanwhile, saw a 95% increase in popularity, the report said.
Despite the increased popularity of these types of cuisine, Italian food is the most popular, accounting for a 31% share of the ten most ‘in demand’ foods in the UK. The report said Italian cuisine proved even more popular during this year’s World Cup, with over half of diners (53%) choosing to eat Italian food over the nine other most popular cuisines during the tournament in Brazil.

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