Cider on song after music fest | Scottish Licensed Trade News

Scottish Licensed Trade News

Cider on song after music fest

Magners brings gigs and comedy to Glasgow this summer

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• Magners Summer Nights was one of the first events at the refurbished Kelvingrove Bandstand.

THE firm behind Irish cider brand Magners staged a new music festival at the recently-refurbished Kelvingrove Bandstand in Glasgow.

Magners Summer Nights, held across two weekends last month, is said to have attracted thousands of music fans with an eclectic line-up, which included Alison Moyet, The Waterboys, Steve Earle, Squeeze, Capercaillie and Teenage Fanclub.
The gigs were among the first events at the 2500-capacity Kelvingrove Bandstand, in Glasgow’s Kelvingrove Park, since its £2 million refurbishment.

We look forward to holding more events with Magners – they know what their customers want.

Paul Condron, marketing director for Magners Irish Cider at parent company C&C Group, said Glasgow “rightly enjoys a great reputation for music”.
“We’re sure that Magners Summer Nights will add to this reputation and we were delighted to bring such a strong line-up of UK and international artists to Kelvingrove Bandstand,” he said.
“It’s great to see the beautifully-refurbished venue being used for such high-profile events for the people of Glasgow and beyond.”
The festival followed an unplugged event with The Bluebells at The Griffin Bar in Glasgow, which was designed to act as a warm-up to their appearance at Magners Summer Nights.
Tickets for the performance were given away on a first come, first served basis at the bar on the day of the event.
The free gig attracted over 60 music fans to the Bath Street bar where they were treated to a 45-minute set from the Scottish band.
Bobsie Mullen, manager of The Griffin Bar, said: “The event was a big hit which we knew it would be.
“The gig attracted a few regulars and some new faces which is what you want from something like this.
“We’re looking forward to holding more events with Magners as it’s clear they know what their customers want.”
The cider brand also brought a number of Edinburgh Festival Fringe acts to Glasgow at the inaugural Magners Summer Comedy, which was also staged at Kelvingrove Bandstand last month.
The ‘Best of the Fest in the West’ featured top acts from the Edinburgh International Festival Fringe, including Abandoman and Pete Firman.

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