Share and share alike in on-trade


COCA-COLA Enterprises (CCE) has launched a new stage of its ‘Share a Coke’ campaign in the on-trade.

The move sees different nicknames printed on the brand’s 330ml glass bottles, in place of the Coca-Cola logo.
Bottles of Coca-Cola original feature the word ‘Mate’, while ‘Bestie’ appears on Diet Coke bottles and ‘Dude’ on Coke Zero bottles.
The activity, which runs until the end of September, is supported by a new TV ad and scratch cards.