Shapely form for soft drink | Scottish Licensed Trade News

Scottish Licensed Trade News

Shapely form for soft drink


SHS Drinks has released new, curvier bottles for Shloer as it steps up its focus on the on-trade.

The new-look 275ml bottles of Shloer Red and White Grape have been designed to help the brand stand out in chillers.
As well as a new shape, the design features a screw top, making it easier to open. SHS is also supplying point-of-sale materials to help increase Shloer’s visibility in outlets.
The brand’s glass bottles have also been remodelled with a new ‘curvier’ shape.
Amanda Grabham, marketing director, soft drinks, at SHS Drinks, said: “With the growth in popularity of Shloer in pubs, bars and restaurants we’ve decided to move to a screw top which is a more practical closure in an on-trade environment.
“It’s easier for licensees to open and pour and in a summer scenario where customers need to carry the bottle into a pub garden, to avoid spills the unopened bottle can simply be handed over to customers with a glass.”

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