SHS Drinks has released new, curvier bottles for Shloer as it steps up its focus on the on-trade.
The new-look 275ml bottles of Shloer Red and White Grape have been designed to help the brand stand out in chillers.
As well as a new shape, the design features a screw top, making it easier to open. SHS is also supplying point-of-sale materials to help increase Shloer’s visibility in outlets.
The brand’s glass bottles have also been remodelled with a new ‘curvier’ shape.
Amanda Grabham, marketing director, soft drinks, at SHS Drinks, said: “With the growth in popularity of Shloer in pubs, bars and restaurants we’ve decided to move to a screw top which is a more practical closure in an on-trade environment.
“It’s easier for licensees to open and pour and in a summer scenario where customers need to carry the bottle into a pub garden, to avoid spills the unopened bottle can simply be handed over to customers with a glass.”