Spirit beer minds the draught
SPIRIT beer Amigos has been launched on draught.
Amigos has been launched on draught.
The new format for the tequila-flavoured beer was unveiled by parent company Global Brands as it released Amigos in 330ml cans. The drinks firm also launched Amigos Black – a “rich and zesty” tequila- flavoured beer which is said to feature notes of Acai Berry, South American limes and Mexican tequila – in 330ml bottles.
Global Brands marketing director, Simon Green, said Amigos draught has been trialled in outlets across the UK and delivered “huge incremental sales”.
“The spirit beer category offers huge profit growth potential but this will only be unlocked if the category continues to innovate in a credible way to recruit new followers and engage existing consumers,” said Green.
“Amigos has set a new bar for innovation with the category and is striding ahead of its competitors with the three pioneering new launches.”