Pear makes a comeback

• The firm behind J20 has revived the limited edition Pear Gold variant this summer.

BRITVIC Soft Drinks has revived last year’s J2O summer special, Pear Gold.

It says the “refreshing and exotic” pear and guava soft drink offers an “exciting alternative to alcohol”.
A nationwide print and outdoor advertising campaign will support the flavour’s return, while a social media campaign, which is running across Twitter, Facebook and Instagram, gives consumers the chance to win Aviator-style sunglasses.
Britvic’s Jonathan Gatward said limited edition variants help attract new and retain existing J2O drinkers.