BRITVIC Soft Drinks has revived last year’s J2O summer special, Pear Gold.
It says the “refreshing and exotic” pear and guava soft drink offers an “exciting alternative to alcohol”.
A nationwide print and outdoor advertising campaign will support the flavour’s return, while a social media campaign, which is running across Twitter, Facebook and Instagram, gives consumers the chance to win Aviator-style sunglasses.
Britvic’s Jonathan Gatward said limited edition variants help attract new and retain existing J2O drinkers.
