Dig in on match day

Food can extend people’s time in pubs.
Food can extend people’s time in pubs.

PUBLICANS can make the most of match days by feeding more than their customers’ appetites for football.

Ed Robinson, of microwave snack firm Big Al’s Foodservice, said sporting events present a “massive opportunity” for outlets to boost sales – providing operators get the food offer right.
“When customers watch sports matches in pubs or bars, they’re looking for filling, tasty snacks which are easy to eat so they don’t cause too much distraction from the action on-screen,” he said.
“A bucket, basket or platter of chicken wings presents the ideal sharing snack for customers to enjoy while they watch the match. They can be quickly prepared to order, can be cooked in high volumes where required, and generate very little washing up which is ideal for times of high footfall.”