A fruity move from soft drinks giant

• The new Apple & Pomegranate variant.

COCA-COLA Enterprises (CCE) is looking to build its Appletiser brand in the on-trade with the introduction of a new flavour.

The new Apple & Pomegranate flavour will be introduced next month in 275ml bottles.
The firm claims there is scope to grow the value of the adult soft drinks sector in the on-trade by as much as £52 million if outlets are stocking the right mix of products.
“We are committed to bringing new products to the on-trade channel to help grow our customers’ sales, particularly in the key summer trading period which potentially offers outlets a significant sales opportunity,” said Phil Thomson, associate director of portfolio brands at Coca-Cola Enterprises.