Deuchars kicks off new rugby deal | Scottish Licensed Trade News

Scottish Licensed Trade News

Deuchars kicks off new rugby deal

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CALEDONIAN Brewery, the firm behind Deuchars IPA, has agreed a four-year rugby league sponsorship deal which will see the National League in Scotland renamed the Deuchars IPA National League.

The deal will also see Deuchars’ branding feature on all adult Scotland Rugby League kits and on all senior international shirts through to and including the 2017 World Cup.
The new deal follows Deuchars IPA’s sponsorship of the Scotland International Rugby League team during the 2013 World Cup.
Caledonian Brewery managing director Andy Maddock said the agreement “enables us to connect with current and future Deuchars consumers and gain extra exposure”.

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