FIRST Drinks is rolling out small-batch bourbon range Hudson to select bars in Scotland as it looks to grow the brand in the UK on-trade.
Hudson, which is distilled in New York State in the US, was launched in London last year.
First Drinks hosted tasting and cocktail sessions in Glasgow and Edinburgh last week.
“Really we just want people to be engaged with us, and the start of that is to get the trade engaged with us,” said Jonny Cornthwaite, senior brand manager at First Drinks.
