BACARDI Brown-Forman has extended its Early Times bourbon brand with the introduction of a new liqueur.
Fire Eater is a blend of Early Times whiskey, cinnamon and brown sugar, and is being marketed for consumption as a shot.
Bottled at 35% ABV, Fire Eater will be supported by a £1.5 million marketing campaign targeting a core market of 18-24 year-old consumers.
