PUBLICANS are to be offered a discount on BT Sport subscriptions through a partnership between the broadcaster and Carlsberg UK.
The deal sees Carlsberg’s free-trade customers offered a 50% discount on a subscription to BT Sport for between three and 24 months depending on the number of Carlsberg products stocked by the premises.
Carlsberg UK chief James Lousada said the deal “further illustrates our commitment to supporting on-trade customers through range, service and support”.
