HEINEKEN is to launch a number of new beers and ciders in what it says is its biggest year of innovation so far.
New products include New Zealand cider brand Old Mout and Mojito-inspired Desperados Verde.
Its Bulmers cider range has been extended with two new 2.8% ABV variants – Indian Summer and Five Fruit Summer – and the low ABV Fosters Radler range has been bolstered with a 2% ABV Lime and Ginger variant and a 0% ABV Radler.
The brewer said it “recognises that palates are changing” in the UK.
• Full story in SLTN March 20.
