THE firm behind Crabbie’s is offering customers the chance to win £1 million as part of an on-pack promotion based on the brand’s sponsorship of the Grand National.
The on-trade campaign has seen scratch cards handed out with purchases of Crabbie’s during March. Each card contains an eight-digit code, which is used to play an interactive game on the brand’s website.
On playing the game, consumers are entered into a prize draw with the chance of winning thousands of pounds or a VIP trip to the Grand National on race day, where winners will have the chance to win £1m.
Claire Kelly of Crabbie’s parent firm Halewood International said the competition will help raise awareness and “generate consumer interaction” with the brand.