THE Hooper’s range of RTD drinks has been expanded with the launch of a Strawberry & Elderflower variant.
The new flavour, which was launched earlier this month in 500ml bottles, takes the range up to four variants, including Dandelion & Burdock, Cloudy Lemonade and Ginger Brew.
Simon Green of Global Brands, the firm behind Hooper’s, said consumers “expect more from their drinking experience” and are seeking out “interesting flavours”.
“Hooper’s Strawberry & Elderflower not only caters for this, but also serves the current trend towards sweeter tasting premium RTDs made using natural flavours,” said Green.
“The Hooper’s range has gone from strength to strength since its launch in August last year and our new flavour development demonstrates our commitment to the ongoing innovation of the brand.”