OLYMPIC champion Sir Chris Hoy is among the personalities participating in a new, multi-million pound marketing campaign from VisitScotland.
Promoting Scotland as a tourist destination during 2014, the Brilliant Moments campaign includes different ads around events such as the Commonwealth Games, Homecoming and the Ryder Cup at Gleneagles.
It is featuring on TV screens across the UK and in overseas markets through social media.
As well as famous faces such as Hoy and musician Nicola Benedetti, the campaign also features Gleneagles chef Ely Nathan and Glenfiddich global brand ambassador Ian Millar.
VisitScotland chairman Mike Cantlay said in addition to highlighting the various 2014 events the campaign “demonstrates the friendliness and welcoming nature of people living in Scotland”.