Drambuie profits up

Drambuie is 40% ABV.
Drambuie is 40% ABV.

A NEW marketing campaign, including activity in the capital around Hogmanay, was credited with bolstering the performance of whisky-based liqueur Drambuie.

Posting its financial results for the year to June 30, 2013, the Drambuie Liqueur Company said operating profit was up 5% on last year to £3.37 million.
“Overall, this has been a positive year in the company’s quest to rebuild the Drambuie brand and we are in a good position to make progress in the forthcoming year,” said chief executive Michael Kennedy.