SOFT drinks firm Britvic has launched a campaign to promote its J2O juice brand for use in cocktails in late night bars.
Running throughout September, the ‘J2O Late’ activity will see cocktail kits distributed to selected “high energy, up-tempo” bars. The kits contain point of sale materials and staff recipe cards for three pitcher serve cocktails (Late Night Spice, Late Night Passion and Late Night Sin).
Andrew Boyd of Britvic said: “With no staff training needed and no wastage, J2O Late is a solution that will drive a higher rate of sale, increase value and ultimately profits.”
