Rekorderlig draughts up new font

The new Rekorderlig font.

THE firm behind Swedish cider brand Rekorderlig has launched a new font and a draught version of its Wild Berries cider.

Gemma Copping, marketing director for Rekorderlig, said the new font will “maximise our exposure in bar”.
The launches coincide with a £4 million marketing campaign for the brand, which includes advertising and in-outlet activity.

Image – The new Rekorderlig font.