THE firm behind Swedish cider brand Rekorderlig has launched a new font and a draught version of its Wild Berries cider.
Gemma Copping, marketing director for Rekorderlig, said the new font will “maximise our exposure in bar”.
The launches coincide with a ÂŁ4 million marketing campaign for the brand, which includes advertising and in-outlet activity.
Image – The new Rekorderlig font.