McEwan’s Red, which was launched by Wells & Young’s late last April, will feature in a new advert to be screened on STV and Sky Sports.
Called ‘Red Carpet’, the advert shows people being taken on a journey along a red carpet towards a pint of McEwan’s Red; there are two versions of the ad depicting ‘in outlet’ and ‘at home’ drinking occasions.
“The advert, like the new brand, is positive, upbeat, modern and high energy, reflecting the new outlook for McEwan’s,” said brand manager Peter Mooney.
To contact a representative for McEwan’s Red call 0131 339 3300
Image – On a roll: the new McEwan’s Red advert.