BRITVIC Soft Drinks has launched what it claims is the biggest ever sampling campaign for ice tea brand Lipton.
Following the success of similar activity last year, the campaign encourages consumers to ‘join the ice teavolution’.
The activity launched earlier this month and will run throughout the summer, targeting more than three million consumers in the UK off-trade. The Lipton ‘sip squad’ sampling teams, who will be dressed in beachwear, will be visiting 48 city centres across the UK.
Image – The campaign launched this month.