Mixing it up with Funkin

Funkin has a range of cocktail mixers.

THE firm behind cocktail mixer brand Funkin has launched two promotional campaigns in the run up to summer.

The ‘Innovation Champion’ activity will see Funkin search for a bartender to work as a brand ambassador for the drinks company on a part-time freelance basis for one year.
Candidates for the position will be asked to demonstrate their suitability for the role by providing a 100-word personal statement. Shortlisted bartenders will then be asked to present their signature cocktail to a Funkin representative; the winner will be selected at a final in September, when candidates will compete in a head-to-head cocktail competition judged by Funkin representatives.
“This is a unique opportunity for a talented and aspirational bartender to take the next step in their career,” said Funkin chief executive Andrew King.
“The role is a chance to gain invaluable skills working with our team of talented product developers and a brand which has been at the forefront of the UK cocktail scene for the last decade.
“We’re embarking on a UK-wide search for a rising star who is charismatic, passionate about the bartending trade and looking to explore new ideas in cocktail making. We’re searching for a candidate who is well connected and in tune with the latest cocktail trends, drink fashions and flavours.”
The search coincides with a new consumer ad campaign.
Adverts with the strapline ‘Your bar. Your rules’ will run in Cosmopolitan and Company magazines from next month in a bid to target 20 to 30 year old women.
Funkin will also invest in consumer events, competitions and social media engagement

Image – Funkin has a range of cocktail mixers.