Star Pubs & Bars unveils new food support package
STAR Pubs & Bars has joined forces with foodservice wholesaler 3663 to launch a new food support package for its lessees.
Designed to help operators capitalise on the growing pub food market, the Good Food Partnership is described as a “comprehensive” package of support which considers each individual pub, its capabilities, equipment and potential customer base.
Star Pubs & Bars said menus have been designed to achieve a gross profit of at least 60%.
The initiative also offers consumer and market insight, lessee workshops and e-learning training for staff, specifications for kitchen equipment, and mystery visits to provide feedback on the offer and service standards; lessees will also be offered point of sale and branded merchandise, including posters, aprons and glassware.
The Good Food Partnership is being rolled out to all Star Pubs & Bars lessees free of charge.
Chris Jowsey, trading director at Star Pubs & Bars, said the new food support package is designed to increase profitability for lessees by reducing food wastage and staff costs.
“Managed pub operators are seeing strong growth in pub food,” he said.
“We want our lessees to experience similar levels of income growth and are going much further than any leased operator has in the past to make this possible.
“Food is a key revenue driver for pubs, in many cases accounting for 50% of turnover. It also has a beneficial effect on wet sales as pubs serving food sell more drinks.
“Our partnership with 3663 is designed to help lessees capitalise on the profit potential of food.
“It is part of Star Pubs & Bars strategy of working with market-leading experts to provide lessees with the best consumer insight and quality support across a number of areas such as food, coffee and utilities, using our buying power to provide products and services at competitive prices.”
Image – The popularity of pub food is growing.