HEINEKEN is set to take over the UK brewing of Indian lager brand Kingfisher in October.
As part of the new arrangement with Kingfisher Beer Europe (KBE), Heineken will also distribute the brand to outlets in its Star Pubs & Bars estate and selected off-trade retailers. KBE will continue to deal directly with other on-trade customers.
Stefan Orlowski, UK MD of Heineken, said the deal will enable Heineken to “expand our range of premium world beers” and add “further diversity and interest” to the beer category.
Kingfisher is currently brewed in the UK by Kent-based Shepherd Neame.