HEINEKEN has launched what it claims is its largest ever UK outdoor advertising campaign.
The ‘Alive’ campaign will feature ads on road, rail and underground commuter sites in Edinburgh, London, Liverpool, Manchester and Birmingham. Running until October, there are four different ads – Rush Hour, Global Cooling, Boom and Dream In Green – which Heineken said are designed to reflect the brand’s “premium quality credentials”.
Lawson Mountstevens, managing director, on-trade, at Heineken, said: “Alive is the largest outdoor campaign with the highest media weight in the history of the Heineken brand in the UK.
“Heineken is currently enjoying double-digit growth in the UK and the new campaign will make an important contribution towards Heineken becoming the UK’s leading premium lager brand.”