The latest instalment in the She is a Thing of Beauty campaign, the new ad is called Quest and features one man’s pursuit of a waitress he sees each day; as the story unfolds, it becomes apparent that his true ambition is to enjoy a “perfectly poured chalice of Stella Artois”.
The ad will run on TV, cinema and video on demand channels, alongside the A Cut Above outdoor poster and print ad, which aims to promote the ‘perfect pour’ by highlighting ‘the skim’ – the point at which the head of the beer is sealed to remove larger bubbles, making the head last longer.
Phil Pick, marketing manager for Stella Artois, said the new activity aims to highlight brewer AB InBev’s “passion for perfectly poured and presented Stella Artois”.
“Quest continues the great storytelling that Stella Artois advertising is famous for, showcasing and celebrating the quality of Stella Artois and the emotion and desire it invokes in consumers in the UK and around the world,” he said.
Image – The latest ad is part of the She is a Thing of Beauty campaign.