BRITVIC has unveiled the latest limited-edition flavour for its J2O brand.
J2O Pear Gold combines pear and guava flavours and has been launched in time for summer in a bid to broaden the appeal of the soft drink. Britvic will support the launch of the new variant with marketing activity in outlets.
Jonathan Gatward, GB marketing director at Britvic Soft Drinks, said the new flavour is being positioned as “an alternative to cider which is one of the summer’s most popular on-trend alcoholic drinks”. “The new limited edition will undoubtedly appeal to those looking for a great new juice soft drink experience and presents a great sales opportunity for retailers,” he said.