THE firm behind Crabbie’s has launched two new flavours of the alcoholic ginger beer.
Halewood International has added Raspberry and Strawberry & Lime flavours to the range, which comprises Original and Spiced Orange variants.
Al Cross, marketing controller for Crabbie’s at the drinks firm, said the new 4% ABV variants were launched in response to consumer demand.
“A high percentage of 25-35 year old men and women indicated their desire for Crabbie’s Raspberry, resulting in Halewood spending several months creating the perfect combination of flavours,” he said. “The flavours, which have taken 12 months to research and trial, provide an excellent platform to attract new consumers who may not have tried Crabbie’s before and who are looking for an alternative during nights in or out with friends.”
Image – The new Strawberry & Lime variant.