Appletiser joins forces with Doolittle | Scottish Licensed Trade News

Scottish Licensed Trade News

Appletiser joins forces with Doolittle

APPLETISER has recruited pop star Eliza Doolittle as its first ever brand ambassador.

APPLETISER has recruited pop star Eliza Doolittle as its first ever brand ambassador.

Doolittle is featured in the brand’s latest ‘sparkle on’ campaign, which includes an on-pack promotion to win tickets to a private gig in London. The promotion, which launched in March, is supported by advertising, Facebook activity and a PR campaign.
“Eliza is the perfect fit for Appletiser,” said Annalisa Tore, brand manager for Appletiser at CCE. “As well as having a huge profile, she resonates with our core consumer audience of 30-something females, but also broadens the brand’s appeal to younger women.”

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