APPLETISER has recruited pop star Eliza Doolittle as its first ever brand ambassador.
Doolittle is featured in the brand’s latest ‘sparkle on’ campaign, which includes an on-pack promotion to win tickets to a private gig in London. The promotion, which launched in March, is supported by advertising, Facebook activity and a PR campaign.
“Eliza is the perfect fit for Appletiser,” said Annalisa Tore, brand manager for Appletiser at CCE. “As well as having a huge profile, she resonates with our core consumer audience of 30-something females, but also broadens the brand’s appeal to younger women.”
