That’s the message from Gavin Partington, director general of the British Soft Drinks Association, who said a new tax, as suggested by the Academy of Medical Royal Colleges earlier this year, would “hurt the economy”.
“The right approach to tackling obesity includes a range of different actions by governments, industry, and public bodies of all kinds, to encourage people to make healthier choices regarding their diet and lifestyle,” he said.
Several major drinks companies have already signed on to the Responsibility Deal, which is designed to help consumers cut down on the calories in their diets.
CCE has also recently cut the calories in its Sprite range by 30%.
Image – CCE has committed to cut calories.