SPICED rum drink Captain Morgan’s is the focus of a new marketing campaign.
The ‘Gone’ advert returned to TV screens last month as part of the activity. As well as the ad, 3500 branded tankards have been distributed to pubs across the country, along with a consumer scratch-card promotion and an incentive programme for bartenders.
The activity comes as Diageo said more than ten million cases of Captain Morgan’s Spiced have been shipped worldwide.
