A NEW bourbon-flavoured beer has been launched by Global Brands.
Buddy’s, named after 20th century Michigan character JW Buddy, is brewed to a recipe licensed from Buddy’s Brewhouse in Michigan which is said to combine honey and sugar with a bourbon flavour.
Global Brands marketing director Simon Green said the 5.1% ABV beer is pitched at 18 to 24 year old men.
“Buddy’s Bourbon Flavoured Beer marks one of our most exciting brand launches to date because the liquid, the look and the legend come together to create something genuinely unique,” he said.
