Drambuie hit by Euro crisis | Scottish Licensed Trade News

Scottish Licensed Trade News

Drambuie hit by Euro crisis

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WHISKY liqueur firm Drambuie has posted flat global sales volumes for the year to June as the Eurozone crisis hit trading.

However global sales values rose 5% in the year to June 30 due to increased pricing for the Drambuie Original brand and the roll out of Drambuie 15 to a number of markets. Michael Kennedy, chief executive of Drambuie Liqueur Company, said the company has made “good progress” in recent years to rebuild the brand.

Image: Drambuie 15 is being rolled out.

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