Drambuie hit by Euro crisis


WHISKY liqueur firm Drambuie has posted flat global sales volumes for the year to June as the Eurozone crisis hit trading.

However global sales values rose 5% in the year to June 30 due to increased pricing for the Drambuie Original brand and the roll out of Drambuie 15 to a number of markets. Michael Kennedy, chief executive of Drambuie Liqueur Company, said the company has made “good progress” in recent years to rebuild the brand.

Image: Drambuie 15 is being rolled out.