The right choice of tableware can help make a positive impression
THE added value attractive tableware can bring to a business is often overlooked, but operators should not underestimate the contribution crockery can make to the overall dining experience.
Worn-out plates and dishes do not make a positive impression so it’s important to replace dishevelled items with attractive and durable products that set the right tone.
That’s a view held by Kathy Birch, marketing manager at tableware supplier Artis, who also extols the benefits of buying goods that last the test of time.
“Good quality tableware, replaced before it appears tired or out of date, helps to establish in the customer’s mind that the establishment is one that cares about quality and that quality will be reflected in the overall gastronomic offering,” she said.
“High quality product will give good, reliable service for a longer length of time, thereby reducing the need to replace product in the long term.”
Another step operators can take to enhance their business is to brand products with a logo or message.
The demand for branded and personalised goods has remained fairly constant over the decades, evidenced by the fact Artis has been sourcing and decorating high quality glassware for over 50 years.
It offers engraving, etching, single or multi-coloured silk screen printing, colour spraying, metallic enamels and transfer badging, giving customers a range of options to suit their specific requirements.
The size of a business obviously dictates the number of items required but Artis can accommodate short or long runs. It can decorate glass as well as ceramic items such as plates, cups and saucers.
Birch said its bespoke service involves the firm working closely with customers to achieve the desired result. Artis strives to take a flexible approach, she said, allowing companies to order minimum quantities as well as decorate large runs of product. On occasion it has produced one-off engravings for special events, Birch added.
Image: Operators who ignore the quality of their tableware are missing a trick, according to Kathy Birch at Artis.