PROPERTY agent Jones Lang LaSalle has joined forces with hotel software supplier Guestline in a new partnership designed to help hoteliers increase revenues and, ultimately, the value of their hotels.
Using real-time data and technology, the partnership aims to enable operators to benchmark their performance in terms of average room rates, occupancy, pace and length of stay.
Keith McBain, who leads Jones Lang LaSalle’s licensed leisure and hotel business in Scotland, said the aim is to help hoteliers increase the value of their properties through “more relevant and accessible” market intelligence and technology.
“The strategic partnership will allow our clients to benefit from fundamentally improved technology and market information,” he said.
“Guestline has a unique range of products which help hoteliers to increase their revenue and profitability, as well as manage every aspect of their properties and business.
“This includes revenue management software which will enable clients to maximise the yield achieved by managing all the business channels that are available.
“From our perspective as advisors to the hotel property industry, the data Guestline delivers can be analysed and used anonymously to increase the market knowledge we already have for any particular town, area or region, and provides clients with current, accurate performance information.
“Guestline will work with Jones Lang LaSalle Hotels closely to advise clients on how increased revenue and profitability can enhance the value of their properties and protect the investment made.”
Phil Davidson, managing director of Guestline, said the data analysis the firm provides can help hoteliers drive revenues and, in turn, the asset value of their hotel.
“We are looking forward to working with Jones Lang LaSalle Hotels and the wider hotel industry in driving opportunities for value enhancing revenue streams,” he said.
Image – McBain: scheme aims to help hoteliers.