CALEDONIA Best, the new ale from Tennent Caledonian Breweries, has launched its first consumer-focused advertising campaign.
The poster and print adverts stress the fact that Caledonia Best uses 100% Scottish barley. They feature the line that ‘only the Caledonia Best gets in’.
“We have had a fantastic first six months with Caledonia Best and the response we have had from licensees across Scotland has been extremely positive,” said TCB commercial managing director Steve Annand.
