Campaign first for ale | Scottish Licensed Trade News

Scottish Licensed Trade News

Campaign first for ale

CALEDONIA Best, the new ale from Tennent Caledonian Breweries, has launched its first consumer-focused advertising campaign.

The poster and print adverts stress the fact that Caledonia Best uses 100% Scottish barley. They feature the line that ‘only the Caledonia Best gets in’.
“We have had a fantastic first six months with Caledonia Best and the response we have had from licensees across Scotland has been extremely positive,” said TCB commercial managing director Steve Annand.

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